BACKGROUND

DEFINITION: Commerce |'kämers| (abbr.: comm.) noun - the activity of buying and selling, especially on a large scale: the possible increase of commerce by a great railroad.

QUESTION 1: Does the Kearney Area Chamber of Commerce (KACC) perform as "the business engine" to actively solicit and propel new members and "engage" its existing members in "commerce?"

QUESTION 2: Return on Investment (ROI) - Can new and existing members report an increase in their revenue, or profit, or an increase in market share as a direct result of their membership?

QUESTION 3: Is the KACC's focus on "commerce," especially the strategic growth and development of individual member businesses; or "branding" itself as a "business social club" primarily for White-male owned and/or controlled businesses, with token acknowledgements to women and minority owned businesses?

 
1.
  Why can't we "showcase" all members equally, and eliminate the perpetual
and laborious "scroll downs," and eliminate the "multiple clicks" required to get anywhere?
   
   
2.
  Why can't we "get to the point" and "showcase" member businesses?
   
   
3.
  In the spirit of "commerce," why can't we empower member businesses to tell ("monetize") their own stories?
   
   
4.

Media Relations?

As President/CEO of Community Telecast, Inc. (CTI22), Trip Reynolds personally produced, filmed, edited, and broadcast over 35,000 hours of content, including over forty-(40) "Omaha Business Showcase" programs on Cox cable's Channel 22. Each thirty-(30) minute program "showcased" businesses located throughout metro Omaha. The program was very successful.

Trip Reynolds has robust proficiency creating and installing all media relations, public affairs, audio/video and graphic design, web site development, and broadcast communications (radio and television) for all employee-based communications (newsletters, emails, direct mail, etc.). The aforementioned includes creating, designing, reporting and communicating organizational relationships, departmental structures, conducting all related training and development, and leading the communication of compensation and benefits (open enrollment, new employee orientation, etc.), AA/EEO/ADA/DEI, Employee/Labor Relations, Reduction-In-Force, and all other human capital management plans for diverse employers in the private/public sector, profit/non-profit, union/non-union and multi-site/multi-state and international environments, which includes broadcasting, aerospace, public education (K-12), finance, health care, gaming, IT, retail, manufacturing, municipal government, and property/casualty insurance industries.

 Omaha Business Showcase:
Omaha Blue Waves Martial Arts
       

Omaha Business Showcase:
Film Streams

 Omaha Business Showcase:
Omaha Performing Arts		 Omaha Business Showcase:
Prouty Place		 Omaha Business Showcase:
Krypton Comics
       
Omaha Business Showcase: Africamerican Bookstore Omaha Business Showcase:
Maria Bonita Restaurant		 Omaha Business Showcase:
The Nebraska Humane Society		 Omaha Business Showcase: Rebecca's Indian Trading Post

 
   

Where's the initiative and commitment to
aggressively increase "commerce"
for all businesses?

For example, why doesn't the Kearney Area Chamber spur "commerce" for all members by doing this:


The above demo conveys the "big picture" of how the KACC could boldly generate "commerce."

> Imagine the "commerce" and networking generated between KACC members and how the attached campaign would spur interest, new-membership, and participation.

> Imagine how film studios (Paramount, TimeWarner, Disney, etc.) and exhibitors (Marcus Theatres, AMC, etc.) would likely allocate some of their promotional budget and on-site appearances by a film's director and cast to help KACC "monetize" such an event.

For example,
"Anyone But You," is a romantic comedy (romcom) in theaters now; clearly, future opportunities can be strategically planned as well.

 
     

> Imagine similar "commerce campaigns" involving veterans (below), manufacturers, agri-business, insurance, religion, etc., to collectively pool KACC's membership to spur "commerce" for every category in KACC's Membership Directory!

Imagine. Imagine boldly generating commerce!

Imagine. Imagine boldly leading the community!

 

© 2024 Work product of Trip Reynolds