As defined by Merriam-Webster's Dictionary, "Commerce" is the exchange or buying and selling of commodities (or services) on a large scale involving transportation from place to place, i.e, "the possible increase of commerce by a great railroad." The aforementioned definition is typically applied to private-sector or for-profit companies.

PRIVATE SECTOR - In the private for-profit sector, the primary “focus” or objective of the employer is to generate "commerce" (revenue) and produce a profit. “Cultural, civic, and social considerations” are subordinate to the employer’s “business culture,” which is designed to achieve strategic business unit objectives to sustain the business. The aforementioned does not mean an employer intentionally violates employment laws (Title VII, FLSA, ADEA, etc.) in order to achieve profit; but simply put, in the absence of profit the company will eventually cease to exist (Braniff Airlines, Oldsmobile, Montgomery Ward, American Motors, etc.). However, in the event of claims of discrimination, which prompt civil litigation and criminal investigation (EEOC, Department of Justice, OFCCP, etc.), the “culture” of for-profit companies is often reflected by its EEO-1 reporting, ERISA, Vets-100, OFCCP or other measures.

Although public-sector or non-profit companies do not function to generate "Commerce" for profit, nevertheless, vibrant revenue streams are required and must be sustained to facilitate the delivery of services.

PUBLIC SECTOR - In the public non-profit sector, the primary “focus” or objective of the employer is to generate revenue for the delivery of diverse services to the general public, ethnic communities, target civic organizations, or for the production of non-commercial products; and such “cultural” diversity is validated by EEO-4 reporting, ERISA, Vets-100, OFCCP, and other measures. Unfortunately, operations are frequently compromised due to limited public donations and/or dimishing tax dollars that "fund" non-profits, which typically requires non-profits to expand development outreach to solicit support from for-profit “businesses."

Unfortunately, many for-profit companies refuse to donate to non-profits, because they do not perceive any return on their investment (ROI); simply put, the tax write-off is not enough.

Therefore, this proposal uniquely creates an "environment of reciprocity" benefiting both non-profit and for-profit companies for a mutual return on investment (ROI).

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